They talked about it in every interview, including that day on BET. BBD even had a neat little mission statement to explain their vision: “Our music is mentally hip-hop, smoothed out on the R&B tip with a pop feel appeal to it.” They stamped the slogan on their album cover and flashed it on screen during their videos. Poison was a conceptually groundbreaking pop album that reinvented the relationship between R&B and hip-hop for the ’90s. It was definitely Bell Biv DeVoe’s moment. By the end of the year, Billboard would declare BBD the biggest new pop group of 1990. Their album, also called Poison, had just dropped, and it was on its way to selling 4 million copies. This was 1990, and the trio’s debut single “Poison” was on the verge of breaking into the Top 10. ![]() “Mike keeps stressing BBD-it’s not a BBD moment,” he said. ![]() Tresvant decided to interrupt and set it straight.
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